Morgan Bosch is a seasoned mobile crane operator with a global leading crane company Mammoet. A veteran of the industry in her own right, Morgan is helping to disrupt the crane, lift & specialized transport industry by putting her own stamp on the old adage “Behind every pretty woman is a great woman”
Morgan started her career in the crane industry over 9 years ago. Originally she wanted to be a teacher, but was waitressing at the time when her dad told her she should be a laborer. “Truly I laughed, me? Never.” He told her to at least try it, it's better money and if she didn't like it you can always go to teach. She started as a laborer, fell in love with the equipment, and got signed up as an apprentice. After completing NAIT’s Crane and Hoist Equipment Operator program, she jumped into the industry, determined to prove her capabilities in a male-dominated field. Fast forward to now and she has made a significant impact in the industry, giving a voice to women who are in the field as an amazing role model and pulling other women up into the industry. In the world women crane operators account for less than 5% of all operators, the other 95% are men.
“I never thought I would be someone who wanted to go into the trades, it was something that never even crossed my mind. Starting out was tough—being one of the only women on the job site came with its challenges, from proving my skills to earning respect. But I stayed committed, learning everything I could, and took pride in mastering the intricate work of crane operation, Now I work for Mammoet, a global leader in heavy lifting and transport.” Bosch Stated. “ Over the years, I’ve grown into a skilled operator who handles high-stakes projects with confidence. I also use my experience to mentor women entering the trades and advocate for more diversity in the industry. Through platforms like TikTok, where I share my journey with over 37.8K followers, and initiatives like YEG Blue Collar Women, I aim to inspire others and pave the way for more women to consider careers in the trades.”
YEG Blue Collar Women is a community initiative based in Edmonton, Alberta, created to support and connect women working in the trades. Founded by Morgan Bosch, a crane operator and advocate for women in blue-collar industries, the group aims to provide a safe and empowering space for women to share experiences, offer guidance, and build friendships. The group, which has quickly grown to include hundreds of members, 977 as of publishing, YEG Blue Collar Women organizes social activities such as walks and meet-ups while also focusing on professional support like sharing job leads, exam tips, and advice for navigating challenges in male-dominated industries. Inspired by the sense of community Morgan experienced at the Tradeswomen Building Nations conference, the initiative addresses the isolation often felt by women in trades, where they make up less than 8% of the workforce in the construction industry as a whole. “Through YEG Blue Collar Women, I've not only built connections but also challenged stereotypes in the skilled trades, showing that these careers are open to anyone. I focus on efforts that are creating a more inclusive and welcoming environment for women entering or advancing in blue-collar professions.” Said Morgan.
“Being a female in a male-dominated trade is both challenging and rewarding. When I first entered the crane industry, I knew I was stepping into a world where women make up only a small fraction of the workforce. That reality meant I had to work harder to prove myself—not just to others, but also to myself. There were moments of doubt, isolation, and frustration, but they were balanced by a deep sense of pride and accomplishment when succeeded. One of the biggest challenges has been navigating perceptions and stereotypes. There’s often an assumption that women in the trades are less capable, but I’ve found that determination, skill, and work ethic speak louder than words. Over time, I’ve gained respect by staying focused, staying professional, and showing that I belong here as much as anyone else. On the flip side, being a woman in this field offers a unique opportunity to break barriers and change perceptions. I take pride in representing women in a trade that has traditionally excluded us. Every time I step into the cab of a crane, I’m not just doing a job—I’m showing other women and girls that they can do this too. It’s also incredibly fulfilling to be part of a growing community of women who are pushing boundaries in blue-collar industries. Through initiatives like YEG Blue Collar Women, I’ve connected with amazing women who share similar challenges and triumphs. Together, we’re proving that there’s a place for us in the trades and that diversity makes the industry stronger. Being a female in a male-dominated
trade is about more than just the work—it’s about resilience, community, and paving the way for the next generation. While the journey isn’t always easy, it’s one I wouldn’t trade for anything. It’s taught me strength, confidence, and the power of breaking down barriers.” Morgan Bosch stated.
Meagan Wood, Crane Hub’s Director of Global Marketing had the opportunity to interview Morgan Bosch this week. These are some highlights from the interview.
Meagan Wood, Crane Hub: “What are the highlights for you being an operator in the crane, lift, and specialized transport industry?”
Morgan Bosch: “The highlights of being a crane operator is to be able to build Edmonton. It is amazing to be able to drive around, and show my parents, family, and friends all of the projects I've been a part of. One day I'll be able to show my future children all of the building of the infrastructure of Edmonton! The second highlight would be the constant challenges. Every single day is different while running the all-terrain cranes and every day brings a unique perspective. Whether it's navigating tight spaces, or working with other trades, the variety always keeps me sharp”
Meagan Wood, Crane Hub: “What have been some challenges or struggles you have had to persevere through in your career?”
Morgan Bosch: “The two main challenges I faced were breaking stereotypes and overcoming the physical demands. Working in a male-dominated trade, my abilities are often doubted simply because of my gender. Instead of letting this discourage me, I use this as motivation to excel at my job and prove others wrong - and I take pride in doing so. I know my skills and I belong in the trade. For physical demands when I first started in the trade I was very weak. We have to be able to lift these wooden pads into the carrier, by using leverage that weighs 150lbs. I could not for the life of me do it. From that day forward I knew I had to work on myself. I was not going to let my physical abilities hold me back from my mental capabilities. I hired a personal trainer, became much stronger, fell in love with the gym and I have no problem out working some of the men within my field.”
Meagan Wood, Crane Hub: “What are your top comments - cheeky/cringe/eye roll worth that has been made to you by men in the industry?”
Morgan Bosch:” My favorite one is "Where is the crane operator" when I pull up on site. I just got out of the crane and the client is still unsure who the operator is. It's my favorite thing to prove them wrong.
I always get the most random pickup lines, so these are some of my favorites I've received.
"Can I lure you into bed with crane signals"
"You've got a lot of stick for a girl"
"You're a pretty good operator for a girl"
More women are getting involved in the trades than ever before. The female leadership within the industry is aiding in support, mentoring, and giving other women confidence and a voice to get out there so that they can literally do anything they put their minds to. It is women like Morgan that are helping to break the glass ceiling, give women more of a voice, and help grow the less than 5% of women within the crane, lift & specialized transport industry that represent our workforce. It was an honor & a pleasure to be able to interview Morgan. “Looking back, the journey has been both challenging and rewarding. I’ve gone from being a newcomer in the industry to not only excelling in my career but also creating a community that uplifts women in similar paths. I’m proud of how far I’ve come and excited for what’s next!” Said Bosch. From all of us here at Crane Hub, we believe the best is yet to come for you, Morgan!
Morgan is my daughter. I am so proud of her. I can’t put it into words Gord Bosch.